TGA 2.0: What's in a name?
By TGA Editorial Staff, full article featured in the 2025 Winter Issue of the TGA Magazine.In the world of branding, sometimes the biggest step forward starts with letting go. When Starbucks Coffee quietly dropped the word “Coffee” from its logo in 2011, many were skeptical. Just a few years later, Dunkin’ Donuts followed suit. In 2018, it officially rebranded as simply Dunkin’, shedding the “Donu
November 11, 2025